Studies have shown that consumers tend to have more allegiance to products with mascots than products without them.
These 27 iconic food characters more than prove that theory. The Pillsbury Doughboy, for example, was created Nov. As adorable as he is ticklish, Poppin' Fresh has certainly done his part selling crescent rolls. Ronald McDonald, a friendly albeit somewhat creepy clown, has been the face of McDonald's since It was hard to miss the Kool-Aid Man. A regular Spoon hands jack in the box in TV commercials for over 40 years, the rotund pitcher in jean shorts would come bounding through social gatherings, demolishing walls and fences in the process, to satiate kids' thirst.
Did people love him? Tony the Tiger has been the face of Kellogg's Frosted Flakes since Lovable, enthusiastic and bulging with muscles, Tony is best known for closing all Frosted Flakes commercials with the brand's ature slogan, "They're grrrrreat! Based on the sketch an artistic schoolboy submitted to a Planters contest in the s, Mr. Peanut began appearing in brand commercials in the s.
Decked out in a top hat, monocle and white gloves, he was easily the most formal nut people had ever seen. The three smiling gnomes on the front of the Kellogg's Rice Krispies box were conceived as an homage to the sound the cereal emits when it is doused in milk. That's some onomatopoeia put to good use!
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Mini, the enthusiastic rectangular mascot for Kellogg's Frosted Mini-Wheats, prides himself in coaching people to be the most high-functioning, attentive versions of themselves Toucan Sam, the mascot of Kellogg's Fruit Loops, has an extra long, multicolored bill that gives him the ability to sniff out bowls of his favorite cereal from long distances, wherever they might be hiding. It always knows! Once imagined as cartoon royalty sitting on a burger throne, however, the King transitioned to a much creepier, caricatured variation in Customers didn't love the change; and thanks to the negative reviews it garnered, Burger King retired the King as its primary mascot in The poor Trix Rabbit just wanted a bowl of his favorite cereal.
He couldn't resist its fruity flavors. However, his plans were always foiled by a group of laughing children, saying, "Silly rabbit, Trix are for .
The cans of vegetables he frequents may be as small as the leafy toga he wears, but the Jolly Green Giant is super-sized. When that stature is then combined with the fact that he's green from head to toe, the affable food mascot is difficult to forget.
Hamburger Helper's longtime mascot, the Helping Hand, is an anthropomorphic white glove with four fingers and a knack for helping moms in the kitchen. Lucky Charms' sprightly Irish mascot, Lucky the Leprechaun, has been around sinceinforming children and adults alike that the cereal is "magically delicious. The original Cheetos mascot was actually a mouse The rodent, however, didn't do wonders for sales. So, inChester Cheetah was introduced.
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He's super cool. He wears sunglasses all the time. He doesn't care about anything as much as his Cheetos. And his slogan is "dangerously cheesy. Julius Pringles has gone through a series of variations over the years.
He once had black eyebrows, but they've now disappeared. He once had flat hair, but his middle part now has some volume.
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Perhaps that tweak was made so as not to imply greasiness. Who knows? The only certainty is that the bow-tied gentleman with the impressive mustache is as respectable as ever. The mascot for Jack in the Box restaurants is a fairly disturbing looking guy with a ping pong ball for a head who wears a suit and has an ice cream cone for a hat.
Billed as the chain's supposed founder and CEO, Jack is actually quite a comical character in commercials. His picture, however, could haunt your nightmares.
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Horatio Magellan Crunch aka the Cap'n lives and works on a boat called the S. Guppy and goes on adventures discovering new types of Cap'n Crunch cereal. Infor example, he and his crew discovered Crunch Island in the Sea of Milk. Quite the find, right? According to the Keebler website, "The Elves bake their cookies the old-fashioned elfin way, in magic ovens in the Hollow Tree No one knows exactly how long the Elves have been baking they are, after all, ageless.
Hamilton B. Urglar, better known as "the Hamburglar," is one of the most memorable characters of McDonaldland, a magical place where Ronald McDonald lived with his friends and inanimate objects could talk. He may have looked like Zorro, but the Hamburglar was a pint-sized villain who constantly hatched plots to hoard all his neighborhood's burgers for himself.
The Vlasic Stork was introduced to the world in He was conceived by combining the mythology that storks deliver babies with the notion that pregnant women often crave pickles. Yellow, for example, is the dopey one.
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Red is the snarky one. Green is the sexy one, and so on. General Mills deployed three cartoon monsters in the early '70s to help brand their cereals: Count Chocula a vampireFranken Berry a strawberry-colored version of Frankenstein's monster and Boo Berry a ghost. The mascots themselves had the potential to be sort of scary.
Count Chocula even had a pet spider! Kids, however, didn't seem to care.
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The Chips Ahoy Cookie Guys may have only graced our TV screens from tobut they made a lasting impression, and the company has yet to replace them. Hopefully, now in retirement, they're able to enjoy their chocolate-filled lives without giant humans coming out of nowhere and savagely taking bites out of their bodies. Quicky, the Nesquik bunny, has had quite the makeover since he arrived on the scene in Once a brown bunny with a "Q" pendant around his neck, he transformed in into the eager mascot with the blue "N" emblazoned on his chest, visible in the photo on the left.
Then, inhe donned the "trendy gear" according to Nestle's website that you see on the right. The 7Up Cool Spot was pretty simple. He was a red circle with limbs, a mouth and sunglasses, Spoon hands jack in the box on the cherry in the 7Up logo. He was popular enough, however, to inspire a video game on Sega Genesis. And in the '90s, that was basically the pinnacle of coolness. Chrome Safari Continue. Be the first to know.
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