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Choosing where to place your ad is one of the most important decisions that can make or break your overall campaign. When we read, our eyes naturally travel from left to right and top to bottom.
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Back to blog. Posted on 31st October Why does everyone think that they should ask for the top of an early right-hand when they book a magazine advertisement? Is this just advertising folklore or is there some evidence about the best place to position your advertisement?
The back cover of a magazine is in most demand, so it is the most expensive. These are prominent positions that almost everyone who picks up the magazine will at least glance at. Because many advertisers regard them as the best positions you might find that someone has already reserved them with a long-term contract or is paying a price which is outside your budget.
Most of us naturally read from left to right and from the top Back page advertising the bottom of a. When someone re a magazine, they will often scan each and their eyes will naturally go to the right-hand side of the right-hand before they turn over to the next.
This term traditionally refers to newspapers, which are often folded horizontally for easy distribution, sales, and for broheet newspapers, easy reading as well. This assumes that readers will focus on the top half of the. This is probably where the most important news appears and, if a magazine includes a news section, this rule of thumb will apply here too. So, placing your advertisement in the top half of any news will increase the likelihood that readers will notice it.
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Magazines often include special sectionsdepending on their audience. This can be very useful to you as an advertiser. If Back page advertising of the special sections speaks directly to the people you want to reach then this will be an ideal spot for your advertisement. Because this section will appeal to a smaller, more specific group it might be in less demand generally, so it will be cheaper and easier to book while still reaching your audience.
Some magazines put most of their advertisements on the last few s. Ideally, ask for a position in the first half of the magazine.
Many magazines will carry larger feature articles in each edition. Then you can ask for your advertisement to be positioned with or near the relevant feature article.
Some publications will offer you editorial content when you book advertising with them. This might make people pause to read your article and increase the likelihood that they will see your advertisement.
One way to increase your chances of making an impression is to take a full- advertisement. Readers will then have to at least turn over your as they browse their magazine. So, to answer our original question, the perfect position for your magazine advertisement is where it is most likely to be seen by your audience.
That will depend on who they are and the style and content of the magazine. If you would like to find out more about the perfect place for your advertisement in Pulse magazine, please get in touch. Tagged as: AdvertisingBusiness PromotionPrint advertising. Share this post:.
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What’s the perfect position for my magazine advertisement?
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